Brand kit

01The assets

Primary lockup

Default choice on white or a very light ground.

Dark ground lockup

For dark or photographic backgrounds.

Light lockup

For coloured grounds where blue would clash.

App icon

Square mark for avatars, favicons and store listings. Also in dark and light.

02Usage rules

Please do

• Keep clear space of at least the height of the mark on all four sides.
• Use the mark at 24 px or larger, and the full lockup at 120 px wide or larger.
• Pick the version with the most contrast against your background.
• Call the product Xendra, one word, capital C and capital P.

Please do not

• Recolour, stretch, rotate, outline or add effects to the mark.
• Rebuild the wordmark in another typeface.
• Place the lockup on a busy image without a solid plate behind it.
• Use the brand in a way that implies partnership, endorsement or audit of your product.
• Combine the mark with your own into a single composite logo.

03Colour

04Typography

DM Sans for everything readable, at weights 400 and 500. We do not use 700; the design leans on size and colour instead.

IBM Plex Mono for labels, figures, addresses and anything a person might need to compare character by character. Tabular figures are always on for amounts.

Both are open licensed, so you can use them in your own material about Xendra without buying anything.

05Boilerplate

Copy this into an article or a deck as is.

Press: contact@xendra.xyz.